Assignment 10: Postmodernism + Remix

 The contemporary design today has a prominent sense of the “remix”. This can be observed in mediums such as music, clothing design, architecture and art. The cause for this form in design can be seen through the move away from the unified modernism, as people in the 1960s and 1970s USA and UK began to stand up for individuality.

 An example of this celebration of cultural diversity is Dick Frizzell’s work, particularly “Mickey to Tiki”, which visually exemplifies the multiple forms of influences people face today. The way the iconic American Mickey Mouse symbol merges into the culturally iconic Tiki expresses the interrelated atmosphere of remix culture. Frizzell juxtaposes these two iconic and significant symbols, both otherwise unrelated, in a “remix” to show the way culture can be have many sources of influence. This shows the post modern move away from a single, puritanical culture where people are restricted to the “cookie cutter” positioning in society.

 So while many may misinterpret remixing as unoriginal, true “remixing” is both celebrating one’s interpretation of influences and creating a unique, new view of the future.

Resource: Dick Frizzell From Mickey to Tiki. Retrieved at 7/10/2011 from http://www.prints.co.nz/page/fine-art/PROD/8217

Assignment 9: Politics of Design

While the United States was recovering from the Cold War, there was an agenda for society to rebuild conventions, and the solution for “healing” the nation was distracting people with rich consumerism. The designs of industrial products were a celebration of wealth, abundance and pleasure. The media depicted the ideal nuclear family lifestyle.

 When we look at the messages we receive in the media today, what is expressed? How does media and design reflect society’s contemporary values, or agendas?

 When one looks at the medium of advertising, three main “selling tools” are used: sex, humour and inspiration. Advertisers play on our desire for pleasure and enjoyment. To an extent sensuality has been used in media and design since the dawn of time, but not in such a blatantly sexual manner as today. When asked about media today, someone did not miss a beat when replying “sex”. And with a plethora of advertisement for organisations such as Tui’s, Burger King’s and even Rubik’s Cube Tournaments, it is undoubtable why sex may be considered one of the strongest cultural influences of society today. A part of this reason is because we live in a post-sexual revolution age.

 In terms of design, we can see products such as cars, television sets, and even font becoming more streamline, environmentally friendly and compact. The Warehouse changed their block letter logo to a slicker design. Also due to communication technology and the internet opening up the world, we can see influences in design between cultures, such as the influence of anime on a lot of western children, and the influence of western designs in eastern architecture.

 So today’s design and media has a generally slicker style, partially due to computer animation technology, but also to reflect the more increasingly humanised products. Products are now increasingly intuitive and user friendly, and pleasurable to use.

Resource: (2009). Truck Advert. Retrieved at 29/09/2011 from http://www.tui.co.nz/default.asp?s1=Cool%20Shit&s2=WallPaper

Assignment 8: Modernism

Design is both function and aesthetics. While it has been influenced by art to a degree, the most basic form of design has function in mind. Yet aesthetics is important because it allows design to be communicable, enjoyable and easier to understand and use.

 The aesthetics of design respond to society’s social, political and economic state, and the design’s functionalities are driven by society’s environmental and economic needs and scientific resources.

 Both art and science are aspects of design; they are linked, not divided. The art of design and the science of design are often influenced by the same factors.

 And while Hannes Meyers argued that design is a result of creating purely from functional and economical aspects, one must consider that even the Bauhaus’ design had an aesthetic that to this day holds it’s legacy. Namely, the rounded font of Bauhaus is definitely an aesthetic statement on functionality. In design function and aesthetics are intrinsically linked, with both being influenced by society and technology. For example, in the 1980s computer technology helped create the pixilated aesthetic, while in 15^th century Italy society’s evolving ideals and influences of antiquity caused a Renaissance, refining both art and architecture.

 Today’s design is so wide ranging and democratic, that one cannot define our time with one set of design such as “Bauhaus”, but the common link in recent industrial designs of the past 20 years is the influence of Bauhaus. We can see the economical and aesthetically pleasing use of the rounded edges in technology, as design that endeavors to be environmentally economical. For example, the evolution of car design has seen cars become more and more streamline, and with the relatively recent release of the SmartCar, car design has reached a stage of such compact and minimalistic forms, that we can see an aspect of where design is heading. And whether design will become continually more minimalistic, or we may see a return of “decoration”, design will always be influenced by both art and science, because like humanity, design encompasses both.

Resources: DaimlerChrysler (1998 - 2006) Smart Fortwo Coupe Pure. Retrieved 22/09/2011 from http://auto.howstuffworks.com/smart-car.htm

Assignment 7: The Symbolic Universe

Symbolic universes have helped communicate visions for an ideal future, and for defining progress. One of the key issues of our time is how to preserve our resources for the future, and the Taipei International Flora Expo is a great celebration of the how we can harmonise design with the environment. There is a focus on plant life, to emphasise the importance and the value of preserving nature.

 A quintessential example of an ideal vision of the future is the Pavilion of the Future, a construction that displays a surprising design of future domestic architecture. Instead of the past designs of home appliances synthesised with shiny, streamlined chrome, the Pavilion of the Future is predominantly nature-based, with a kitchen that contrasts with today’s typical “modern” design. The aesthetic is still slick, but not robotic. The sign made of hundreds of little lights proclaiming “FUTURE” is an acknowledgement of this outdated concept of future design. It allows the expo inside to become even more of a surprise by preceding it with a “futuristic” sign. In this pavilion there is a presence of floral life that is utilised within this future kitchen, integrating technology with nature, showing the ideal ways people could interact with the environment. It is done in such an innovative way, that visitors of the expo can be inspired to change kitchens and home settings to reflect these visions, whether it’s through gradual perceptive change, or actual renovation.

 The implications of media and design in influencing society’s universe are very strong, almost omnipresent. The internet has democratised media in such a revolutionary way, so that visions of the future in the media are widely and directly communicated.

Resources: Taipei International Flora Expo (2010): Pavilion of the Future. Retrieved 15/09/2011 from http://www.2010taipeiexpo.tw/public/data/11111119653.jpg

Assignment 6: Modern Vision

Unauthentic.

Authentic.

Walter Benjamin, a philosopher of the early 20^th Century, wrote in 1935 essay The Work of Art in the Age of Reproduction “to ask for the ‘authentic’ print makes no sense”, essentially because modern technology such as photography and film revolutionised the way images were seen. A major part of this was the power of distribution had become much more accessible.

 Although Benjamin suggests that the authenticity of art has been usurped by mass production, I believe that the authentic still exists even in this age of digital design and manufacturing. Rapid sharing of images has also resulted in design being freely edited. In photography the authentic print is the version that the artist intended the negative film to produce. In digital media the versions of design that has not been edited by others, or “remixed”, can be considered authentic.

 Yet this authenticity may be so accessible that design becomes free, unexclusive. The internet allows us to directly access the design portfolios of contemporary designers. While this may mean design can be given less exclusivity and aura of canonisation, the possibility of global connection due to this age of digital media means that there can be a wider appreciation of not just manufactured designs, and the concept of aura can be questioned on an individuated basis, as each person has their own subjective experience of the design, instead of design being canonised by word-of-mouth with few people actually experiencing it for themselves, which gives a sense of mystery and aura.

 So, the idea of authenticity becoming redundant in digital media is questionable, as originality still exists as seen in the contrast between these digital images above – the one on the left being authentic, the other edited. And while aura can be figuratively watered down through mass production, and digital media design itself may not always emanate reverence, that does not mean that the digital realm and mass manufacturing cannot communicate and enhance aura. Even with millions of books with images of famous paintings being printed, and billions of images of great artworks floating in cyberspace, to stand in front of the actual Mona Lisa would be a completely different experience, and with digital media such an experience may be more greatly anticipated. The wide distribution gives the Mona Lisa a sense of omnipresence, giving the experience of standing before the original, the origin of all the reproductions, a great sense of aura.

Resources:

Gustafson M., Eric (2006): Ft. Myers. Retrieved 08/09/2011 from http://antilimit.com/nature/27

Assignment 5: Colour - Abstraction, Perception and Modernity

While people once thought that vision was created by rays projecting from the eyes, reflecting onto objects and returning to the eyes to allow us to see, our understanding of colour vision and colour has come a long way. Artists have discovered that the relationship between colour and vision is a subjective, physiological and psychological one.

  Weavers and Michel Eugene Chevreul contributed to the discovery that colour vision is subjective as they noticed “accidental colours” and “Simultaneous Contrast”, which shows the optical effect colours have in relation to one another. Particularly with complementary colours, when the same colour has different coloured backgrounds, the colour appears lighter or darker.

 Polymath Goethe discovered that colour is a sensation for the eye. He experimented with volunteers, asking them to describe their experiences of colour and light. For example, he realised the existence of the way colour and light “impresses” into the eye through the way light would leave an “after burn”.

 Phillip Otto Runge developed the colour sphere, which demonstrates the way light and shadow creates the tones of colour, and painted morning and day to exemplify the affect of changing light. JMW Turner also believed in the subjective influence of light and shadow, using both to create atmospheric senses of warmth, doom, movement, stillness etc.

Fig. 1

Ogden Rood took simultaneous contrast to another level with optical mixing, which was a key aspect of impressionism. Artists such as Georges Seurat dabbed paint to create new tones and hues, similar to the way newspaper images are created by CMYK halftoning dots. Monet also plays on the human experience by reducing things to pure colour and shades.

 Our understanding of colour vision has been developed by artists who experiment with ways of translating human experience of colour and light onto canvas through various techniques.

Figure 1. Monet, C. (1908) San Giorgio Maggiore at Dusk  [Painting]. From National Museum Cardiff, Wales. Retrieved from http://www.intermonet.com/prints/m1768003.jpg

Assignment 4: Ornament and Crime

 Adolf Loos suggests that “the evolution of culture is synonymous with the removal of ornament from object of everyday use”. While the idea that ornamentation is a sign of “degeneration” is too linear, societal changes have indeed influenced the nature of design. In the photo above, we can clearly distinguish between the older architecture and the relatively modern building, and see the shift from a focus on craftsmanship to more minimalist design, illustrating the effect of industrialisation. While aesthetic desire is a constant part of humanity, how this desire is expressed is influenced by society’s situation at the time. Art Nouveau came in response to successful industrialisation, giving everyday objects an ornamental aesthetic that was pleasurable and organic, rather than factory and manmade. In contrast, Bauhaus began in the post-war need for industrial and minimalist styles that will give mass produced objects a pleasurable form.

 So the nature of ornamentation reflects the nature of society, and the existence of ornamentation is more indulgent than degenerate.

Bibliography:

[Photo] Retrieved from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOdGFOazRGmUOLKZgvljiVN2ME8mFBB7DoPZ1QBhuqqVvv2ZPoMQIJoVodZcYqJmL_iMLjaM_QpHWj0m4z5avUQaCxZGikmTiEhQev4qYOIdwNnFB1ZwkT6oTw4OwAI11VT1DO4sXPC70/s400/tall+buildings..jpg

Loos, Adolf (1910). Ornament and Crime, 74 – 81.

Assignment 3: Beauty + Utility

 By saying that "construction should be decorated. Decoration should never be purposely constructed", Owen Jones is implying that the functions of objects, architecture and images should be the central aspect of the design. He believed that the design should not be basing the functions around aesthetic beauty, as this hinders the "true principles" of design, creating an illusional and impractical perspective. In the context of mass industrialisation, with social and economic changes, Jones saw the influence of indulgent design and expressed the importance of using design that was honest to what society needed at the time. During the industrialisation of the UK in the 19th Century, society needed functional, rather than frivolous and wasteful, design.

Resource for image: http://www.metmuseum.org/toah/works-of-art/2000.46


This textile design by Owen Jones, "Italian" c. 1873, is a prime example of what was considered more "construction decorated" than "decoration constructed". The wallpaper has a two dimensional design that uses abstract and repetitive organic patterns, as opposed to illusionistic images that made walls appear scenic rather than flat. The use of organic visuals was part of the "true principles" that represented "construction decorated", as nature was considered an example of honest design, which I believe is functional and beautiful, and not overtly embellished.

Assignment 2: The Continuing Curve

In the continuum that swings between the aesthetically pleasing curve and the functional line, the iPod is an iconic example today’s "curvy" aesthetic design. Although its sleek design does not reflect the traditionally embellished styles of pleasurable design, the principles of the curve still exist. As technology becomes digital, with inherently detailed computing functions, the nature of form vs. function has been reversed. Apple presents the user of digital technology with simple user-friendly forms. Similarly, during the Art Nouveau period, inherently simple furniture is changed for pleasure, with organically detailed embellishments and curves. While one is embellished and the other is minimalist, they both play on the sensuous impulse. Art Nouveau changes the straight components of table top and table legs, providing pleasure for the household, while Apple takes away the relatively complex functions of digital technology to make it pleasurably usable.

 The physical curve remains an subtle yet intrinsic part of this sensuous design as the aesthetics of the iPods' shapes are often streamline rather than rigid, or with molten-like edges. The click wheel of the iPod is a celebration of the sensuous impulse, allowing users to control by rotational touch rather than straight clicking. Also, more technological designs are incorporating touch screen, due to the appeal of physical interaction with the screen and the play on the sensuous impulse.

 So as the pace of living is getting faster, and technology shifts to become more digital and portable, the curving and sensuous design aesthetically changes from being embellished to minimalist and streamline.

DSDN171: assignment 1

 We are becoming more aware of the human impact on natural resources, and in aid of this Puma has released a Glow-in-the-Dark bicycle. By using solar energy, the bicycle helps reduce energy consumption. Also, the night cyclist’s visibility and therefore safety is increased. The design of this bicycle is beneficial to the user and the earth, and has a novel visual appeal.

Project 3 final: Word finals

 I used red to represent Vodafone, and the composition of the word "suck" and the dying plants represents the death of other companies.

Project 3 final: Poster in situ

This poster was placed near a Vodafone store.

Project 3 final: Poster

Project 3 final: Open Letter detail shot

Project 3 final: Open Letter

Project 3: Poster and Letter Concepts

Project 3: Word Concepts

I used the words "suck" and "devour" to express Vodafone's history of taking over companies.

Project 3: Precedents

                              

 I will use both posters as precedents to contrast Vodafone and 2degrees. The  worn and layered qualities of the poster on the right, and the dynamic simplicity of the poster on the left, will be used to convey the grittier parts of Vodafone's history. The way the poster on the left juxtaposes big images and small images will convey the constrast between Vodafone and 2degrees' positions as companies.

Project 3: Research

News story from 18th May 2011:
 Vodafone had set up fake footage of a break-in to promote a new product, as a marketing stunt.

Conflict Records: video

Conflict Records: advertisement brief

Conflict Records is a newly established music recording company, who are supporting artists that are starting out in getting their music heard.
 In the advertisement we intend to convey the liberation of artists' music, through flying birds. Conflict Records supports music that is controversial, and this is expressed through the fighting of the birds, as well as crossing of the dove and raven wings, which represents the crossing of peace and conflict.

Project 3: Logos

Project 3: Concept

Conflict Records logo

Refinement, by Tan Hui Yi (Ashlee):

Team members:
Tan Hui Yi (Ashlee) Lars Hopman
Oliver LodgeTammy Kuo

Project 2: Final - The Clip

Acknowledgement:
Music - Death Cab for Cutie

Project 2: Storyboard

Project 2: Mindmap

Project 2: Two Second Stop Motion

Project 2: Video

Tammy Kuo DSDN101 Project 1: Identity Final

Tammy Kuo DSDN101 Project 1: Draw Final

Tammy Kuo DSDN101 Project 1: Hatch Final

Tammy Kuo DSDN101 Project 1: Section Final

Tammy Kuo DSDN101 Project 1: Sketch Final

Tammy Kuo DSDN101 Project 1: Axo Final

Tammy Kuo DSDN101 Project 1: Typography Final

Project 1: Typography Precedent

An idea expressed in the video Helvetica is that font can be used as a form of expression, and that it's something to experiment with. 

 The form of the font is based on the precedent drawing above.